The Fancy Foods Show (Summer 2018)
Last week, our team attended the Fancy Foods Show at the Javits Center in NYC. It was a busy three days of meeting brands, listening to speakers, and identifying trends in the food space. With over 2,600 exhibitors and over 200,000 products, there was plenty to see and plenty to eat. After the conference, our industry experts reflected on a few of the trends they’re noticing.
- Sweet Disposition — as consumers are moving away from sugar and artificial ingredients, brands have to adapt to find creative ways to sweeten products. Expect products sweetened with Honey, Xylitol, Stevia, and Erythritol to do well in the near future.
- Chocoholics — similar to the last point, consumers are becoming more aware of the side-effects of high sugar intake. With that in mind, expect dark chocolate to grow quicker than sweeter forms of chocolate and candy over the next five years. The proven health benefits of dark chocolate don’t hurt either! (link)
- Balanced Nutrition Bars — The “health bar” market is moving away from a focus on protein and towards a more balanced macronutrient profile. Companies like Primal Kitchen and RxBar are leading the way with simple, whole-food ingredients that taste great. Consumers are no longer just looking at nutrition facts, they are reading ingredient lists too.
- Beverages, Beverages, Beverages — everywhere you look there are various beverage companies offering creative new products. Obviously, Cold Brew coffee is huge right now but there’s a new wave of Cold Brew Tea, Spiked Kombucha, Cashew milk, and MCT-infused drinks on their way to market.
- Consumers are knowledgeable — I’ve touched on this a few times in the points above but it’s so important that I’m going to mention it again. As more science comes out about the connection between nutrition and chronic disease in the United States, consumers are becoming more aware of what they are putting in their bodies. Remember, consumers are not afraid to “vote with their dollar” by paying slightly extra for products created with simple, yet healthy, ingredients.